Landing page

A one-page site focused on a single target action: a purchase, an enquiry or a sign-up

A landing page is a one-page website created to promote a specific product or service. Its main goal is to lead the visitor to a target action, whether buying a product or ordering a service. People today scan content quickly and rarely read long texts. A landing page presents the value of the offer briefly, focuses attention on the key points and motivates the purchase.