Behavioural signals

Metrics of how users interact with a site that influence search rankings

Behavioural signals are data about what people do in search results and on a site: clicks, pages viewed, visit duration and returns to search. Analysing them helps understand how well a site meets visitors' needs. For example, a person opened a service page, studied the case studies and sent an enquiry. But a short visit on its own does not mean the site is bad.