Sergey Belov

Web designer · In the business since 2023

Fragments

I'm a designer. In theory, that's someone who studies the task first and draws second. I've had cases where the order got swapped.

I like the state where there's a hard task in front of you and it's not yet clear at all how to solve it. That means there's something to think about.

I'm relaxed about projects where something went wrong. At some point you realise perfect inputs simply don't exist.

Mistakes are memorable in general. Sometimes far more than successful projects.

It's not enough for me that a website just looks modern. Through the design, a person should understand the character of the business.

Two websites can sell exactly the same things and still shouldn't look alike at all.

Good design to me isn't a set of flashy tricks. It's when everything together looks natural and there's nothing you want to take away.

At some point you have to learn to throw out your own good ideas if the project doesn't need them.

References are there to find a direction. Not to decide who exactly we're stealing from today.

I don't really understand people who want to live their lives as safely as possible and one day discover that the brightest event of the year was getting a new office chair.

I don't know what kind of designer I'll be in ten years. The tools will definitely change, websites will change, and AI will change half the profession altogether.