Sergey Fadeev

Web designer · In the business since 2022

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I like design that doesn't need a long explanation of why it's good.

Before starting a project, I need to understand what exactly we're making. Sometimes five minutes of questions at the start save several days of work at the end.

I used to think a good specialist should agree to everything as long as he was physically able to open Figma. Now I understand a good specialist also needs to know when it's better not to open it.

The phrase "oh, it's a really small project" traditionally makes me ask a few extra questions.

Designers ask a lot of questions. Not because they don't understand anything, but precisely because they want to understand.

It's not enough for me to just see the brief; I need to work out what task lies behind it.

Sometimes the client asks for one thing, the business needs another, and the user came for something else entirely. Design is usually found somewhere between those three.

A beautiful interface without clear logic stops being beautiful pretty quickly.

I like it when a project has constraints. Oddly enough, sometimes they are exactly what pushes you to come up with something interesting.

A blank page is scarier than a twenty-page specification. Although a twenty-page specification can be scary too.

The most dangerous phrase in design is "I thought it would be somehow different".

I try to separate taste from the task. I might like one solution myself, but if another works better for this particular project, then we go with the other.

I like the principle that an unpleasant conversation today is better than a very unpleasant conversation six months from now.

Sometimes a work topic suddenly gets very personal. Once a tap burst at my place, I spent the whole day dealing with the plumbing, and that evening I was sent a website about plumbing fittings to estimate. After that I could no longer say I didn't understand the target audience.

A holiday should stay a holiday. Although for some reason I still take my laptop with me.

I don't try to make every project the main project of my life. But once I've taken it on, I want to do it so that I'm never embarrassed to open the link later.